R.S.N.Pillai & Bagavathi. (2005). Modern marketing: Principles and practices (3rd ed.). S.Chand and Company.
Chicago ZitierstilR.S.N.Pillai und Bagavathi. Modern Marketing: Principles and Practices. 3rd ed. New Delhi: S.Chand and Company, 2005.
MLA ZitierstilR.S.N.Pillai und Bagavathi. Modern Marketing: Principles and Practices. 3rd ed. S.Chand and Company, 2005.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.