APA Edition Citation

R.S.N.Pillai & Bagavathi. (2005). Modern marketing: Principles and practices (3rd ed.). S.Chand and Company.

Chicago Edition Citation

R.S.N.Pillai and Bagavathi. Modern Marketing: Principles and Practices. 3rd ed. New Delhi: S.Chand and Company, 2005.

MLA Edition Citation

R.S.N.Pillai and Bagavathi. Modern Marketing: Principles and Practices. 3rd ed. S.Chand and Company, 2005.