APA način citiranja

Kotler,Philip, & Armstrong,Gary. (1996). Principles of marketing (7th ed.). Prentice Hall.

Čikaški stil citiranja

Kotler,Philip, i Armstrong,Gary. Principles of Marketing. 7th ed. New Delhi: Prentice Hall, 1996.

MLA način citiranja

Kotler,Philip, i Armstrong,Gary. Principles of Marketing. 7th ed. Prentice Hall, 1996.