Cita APA

Kotler,Philip, & Armstrong,Gary. (1996). Principles of marketing (7th ed.). Prentice Hall.

Citación estilo Chicago

Kotler,Philip, y Armstrong,Gary. Principles of Marketing. 7th ed. New Delhi: Prentice Hall, 1996.

Cita MLA

Kotler,Philip, y Armstrong,Gary. Principles of Marketing. 7th ed. Prentice Hall, 1996.