Cita APA

Kotler,Philip, & Keller,Kevin Lane. (2005). Marketing management (12th ed.). Prentice-Hall.

Citación estilo Chicago

Kotler,Philip, y Keller,Kevin Lane. Marketing Management. 12th ed. New Delhi: Prentice-Hall, 2005.

Cita MLA

Kotler,Philip, y Keller,Kevin Lane. Marketing Management. 12th ed. Prentice-Hall, 2005.