Kotler,Philip, & Keller,Kevin Lane. (2005). Marketing management (12th ed.). Prentice-Hall.
Chicago Edition CitationKotler,Philip, and Keller,Kevin Lane. Marketing Management. 12th ed. New Delhi: Prentice-Hall, 2005.
MLA Edition CitationKotler,Philip, and Keller,Kevin Lane. Marketing Management. 12th ed. Prentice-Hall, 2005.
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