Kotler,Philip. (1997). Marketing management: Analysis, planning, implementation and control (9th ed. & Millennium edition.). Prentice-Hall.
Chicago Edition CitationKotler,Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. & Millennium edition. New Delhi: Prentice-Hall, 1997.
MLA Edition CitationKotler,Philip. Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. & Millennium edition. Prentice-Hall, 1997.
Warning: These citations may not always be 100% accurate.