Kotler,Philip, & Ang,Swee Hoon. (1996). Marketing management: An asian perspective. Prentice Hall.
Chicago Edition CitationKotler,Philip, and Ang,Swee Hoon. Marketing Management: An Asian Perspective. Singapore: Prentice Hall, 1996.
MLA Edition CitationKotler,Philip, and Ang,Swee Hoon. Marketing Management: An Asian Perspective. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.