Tul,Donald S, & Hawkins,Del I. Marketing research: Measurement and method (2nd ed.). Collier Macmillan International.
Chicago Edition CitationTul,Donald S, and Hawkins,Del I. Marketing Research: Measurement and Method. 2nd ed. New York: Collier Macmillan International.
MLA Edition CitationTul,Donald S, and Hawkins,Del I. Marketing Research: Measurement and Method. 2nd ed. Collier Macmillan International.
Warning: These citations may not always be 100% accurate.