APA Edition Citation

Aaker,David A, & Day,George S. (1998). Marketing research (6th ed.). John Wiley & Sons.

Chicago Edition Citation

Aaker,David A, and Day,George S. Marketing Research. 6th ed. New York: John Wiley & Sons, 1998.

MLA Edition Citation

Aaker,David A, and Day,George S. Marketing Research. 6th ed. John Wiley & Sons, 1998.

Warning: These citations may not always be 100% accurate.