Peters, R. A. (1974). ROI: Practical theory and innovative applications. AMA Com.
Citación estilo ChicagoPeters, Robert A. ROI: Practical Theory and Innovative Applications. New York: AMA Com, 1974.
Cita MLAPeters, Robert A. ROI: Practical Theory and Innovative Applications. AMA Com, 1974.
Warning: These citations may not always be 100% accurate.