Fletcher,Tony. (1997). Value pricing: How to maximise profits through effective pricing policies. Kogan Page.
Citação norma ChicagoFletcher,Tony. Value Pricing: How to Maximise Profits Through Effective Pricing Policies. London: Kogan Page, 1997.
Citação norma MLAFletcher,Tony. Value Pricing: How to Maximise Profits Through Effective Pricing Policies. Kogan Page, 1997.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.