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Marketing a new product its planning, development, and control

Detalles Bibliográficos
Autor principal:	Hisrich,Robert D
Otros Autores:	Peters,Michael P
Formato:	Printed Book
Lenguaje:	English
Publicado:	California The Benjamin / Cummings Publishing Company, Inc. 1978
Materias:	marketing a new product > development - marketing > planning - marketing

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