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Marketing a new product its planning, development, and control
| Hovedforfatter: | Hisrich,Robert D |
|---|---|
| Andre forfattere: | Peters,Michael P |
| Format: | Printed Book |
| Sprog: | English |
| Udgivet: |
California
The Benjamin / Cummings Publishing Company, Inc.
1978
|
| Fag: |
Lignende værker
-
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The new marketing
af: Fulmer,Robert M
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Marketing strategies and new challenges
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Winning at new products
af: Cooper, Robert G.
Udgivet: (1988)