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Marketing a new product its planning, development, and control

Manylion Llyfryddiaeth
Prif Awdur:	Hisrich,Robert D
Awduron Eraill:	Peters,Michael P
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	California The Benjamin / Cummings Publishing Company, Inc. 1978
Pynciau:	marketing a new product > development - marketing > planning - marketing

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