Marketing a new product its planning, development, and control

Detalles Bibliográficos
Autor Principal: Hisrich,Robert D
Outros autores: Peters,Michael P
Formato: Printed Book
Idioma:English
Publicado: California The Benjamin / Cummings Publishing Company, Inc. 1978
Subjects:
marketing a new product > development - marketing > planning - marketing
Descripción
Descrición Física:ix,358p.
ISBN:0805341021

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