Hisrich,Robert D, & Peters,Michael P. (1978). Marketing a new product: Its planning, development, and control. The Benjamin / Cummings Publishing Company, Inc.
シカゴスタイル引用形Hisrich,Robert D, , Peters,Michael P. Marketing a New Product: Its Planning, Development, and Control. California: The Benjamin / Cummings Publishing Company, Inc, 1978.
MLA引用形式Hisrich,Robert D, , Peters,Michael P. Marketing a New Product: Its Planning, Development, and Control. The Benjamin / Cummings Publishing Company, Inc, 1978.
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