Style de citation APA

Hisrich,Robert D, & Peters,Michael P. (1978). Marketing a new product: Its planning, development, and control. The Benjamin / Cummings Publishing Company, Inc.

Style de citation Chicago

Hisrich,Robert D, et Peters,Michael P. Marketing a New Product: Its Planning, Development, and Control. California: The Benjamin / Cummings Publishing Company, Inc, 1978.

Style de citation MLA

Hisrich,Robert D, et Peters,Michael P. Marketing a New Product: Its Planning, Development, and Control. The Benjamin / Cummings Publishing Company, Inc, 1978.