Hisrich,Robert D, & Peters,Michael P. (1978). Marketing a new product: Its planning, development, and control. The Benjamin / Cummings Publishing Company, Inc.
Chicago Edition CitationHisrich,Robert D, and Peters,Michael P. Marketing a New Product: Its Planning, Development, and Control. California: The Benjamin / Cummings Publishing Company, Inc, 1978.
MLA Edition CitationHisrich,Robert D, and Peters,Michael P. Marketing a New Product: Its Planning, Development, and Control. The Benjamin / Cummings Publishing Company, Inc, 1978.
Warning: These citations may not always be 100% accurate.