Griggs,John E. (1970). Evaluating marketing change: An application of systems theory. Michigan University.
Chicago Edition CitationGriggs,John E. Evaluating Marketing Change: An Application of Systems Theory. East Lansing: Michigan University, 1970.
MLA Edition CitationGriggs,John E. Evaluating Marketing Change: An Application of Systems Theory. Michigan University, 1970.
Warning: These citations may not always be 100% accurate.