Wiechmann,Ulrich E. (1976). Marketing management in multinational firms: The consumer packaged goods industry. Praeger Publishers.
Čikaški stil citiranjaWiechmann,Ulrich E. Marketing Management in Multinational Firms: The Consumer Packaged Goods Industry. New York: Praeger Publishers, 1976.
MLA način citiranjaWiechmann,Ulrich E. Marketing Management in Multinational Firms: The Consumer Packaged Goods Industry. Praeger Publishers, 1976.
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