Wiechmann,Ulrich E. (1976). Marketing management in multinational firms: The consumer packaged goods industry. Praeger Publishers.
Chicago ZitierstilWiechmann,Ulrich E. Marketing Management in Multinational Firms: The Consumer Packaged Goods Industry. New York: Praeger Publishers, 1976.
MLA ZitierstilWiechmann,Ulrich E. Marketing Management in Multinational Firms: The Consumer Packaged Goods Industry. Praeger Publishers, 1976.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.