Robinson,John Frazer. (1997). Customer driven marketing: The ideal way to increased profits through marketing,sales and service improvement. Kogan Page.
Citação norma ChicagoRobinson,John Frazer. Customer Driven Marketing: The Ideal Way to Increased Profits Through Marketing,sales and Service Improvement. London: Kogan Page, 1997.
Citação norma MLARobinson,John Frazer. Customer Driven Marketing: The Ideal Way to Increased Profits Through Marketing,sales and Service Improvement. Kogan Page, 1997.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.