APA Edition Citation

Robinson,John Frazer. (1997). Customer driven marketing: The ideal way to increased profits through marketing,sales and service improvement. Kogan Page.

Chicago Edition Citation

Robinson,John Frazer. Customer Driven Marketing: The Ideal Way to Increased Profits Through Marketing,sales and Service Improvement. London: Kogan Page, 1997.

MLA Edition Citation

Robinson,John Frazer. Customer Driven Marketing: The Ideal Way to Increased Profits Through Marketing,sales and Service Improvement. Kogan Page, 1997.