APA Edition Citation

Peter,J Paul, & Donnelly,James H. (1998). Marketing management: Knowledge and skills. Irwin - McGraw Hill.

Chicago Edition Citation

Peter,J Paul, and Donnelly,James H. Marketing Management: Knowledge and Skills. U S A: Irwin - McGraw Hill, 1998.

MLA Edition Citation

Peter,J Paul, and Donnelly,James H. Marketing Management: Knowledge and Skills. Irwin - McGraw Hill, 1998.

Warning: These citations may not always be 100% accurate.