एपीए उद्धरण

Gupta,Soma Sen. (2005). Consumer behaviour: Dynamics of building brand equity. New Century.

शिकागो स्टाइल उद्धरण

Gupta,Soma Sen. Consumer Behaviour: Dynamics of Building Brand Equity. New Delhi: New Century, 2005.

एमएलए उद्धरण

Gupta,Soma Sen. Consumer Behaviour: Dynamics of Building Brand Equity. New Century, 2005.