Gupta,Soma Sen. (2005). Consumer behaviour: Dynamics of building brand equity. New Century.
Chicago Edition CitationGupta,Soma Sen. Consumer Behaviour: Dynamics of Building Brand Equity. New Delhi: New Century, 2005.
ציטוט MLAGupta,Soma Sen. Consumer Behaviour: Dynamics of Building Brand Equity. New Century, 2005.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.