APA Edition Citation

Gupta,Soma Sen. (2005). Consumer behaviour: Dynamics of building brand equity. New Century.

Chicago Edition Citation

Gupta,Soma Sen. Consumer Behaviour: Dynamics of Building Brand Equity. New Delhi: New Century, 2005.

MLA Edition Citation

Gupta,Soma Sen. Consumer Behaviour: Dynamics of Building Brand Equity. New Century, 2005.

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