Marketing decision making concepts and strategy

Antzeko izenburuak

• Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
  nork: Olson, Jerry C
  Argitaratua: (2001)
• Making Marketing Happen : How great companies make Strategic Marketing Planning work for them
  nork: Smith,Brain D.
  Argitaratua: (2005)
• Marketing strategies
  nork: Majumdar,Ramanuj
  Argitaratua: (1996)
• Marketing strategy /
  nork: Ferrell, O C .
  Argitaratua: (2002)
• Marketing strategy /
  nork: Walker, Orwille C.
  Argitaratua: (2004)