APA Edition Citation

Cravens,David W, & Hills,gerald E. (1976). Marketing decision making: Concepts and strategy. Richard D Irwin.

Chicago Edition Citation

Cravens,David W, and Hills,gerald E. Marketing Decision Making: Concepts and Strategy. Illinois: Richard D Irwin, 1976.

MLA Edition Citation

Cravens,David W, and Hills,gerald E. Marketing Decision Making: Concepts and Strategy. Richard D Irwin, 1976.

Warning: These citations may not always be 100% accurate.