Birn,J Robin. (1999). The effective use of market research: A guide for management to grow the business (3.). Kogan Page Ltd.
Citação norma ChicagoBirn,J Robin. The Effective Use of Market Research: A Guide for Management to Grow the Business. 3. London: Kogan Page Ltd, 1999.
Citação norma MLABirn,J Robin. The Effective Use of Market Research: A Guide for Management to Grow the Business. 3. Kogan Page Ltd, 1999.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.