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Marketing management a strategic approach with a global orientation

Xehetasun bibliografikoak
Egile nagusia:	Boyd,Harper
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New York Irwin / MacGraw Hill 1998
Edizioa:	3
Gaiak:	marketing > management

Antzeko izenburuak

Marketing management : a strategic approach with a global orientation /
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Managing marketing; a concise approach/
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Marketing management: A strategic decision making approach
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Marketing research : text and cases /
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Marketing management integrated managerial approach under current market driven and competitive global marketing
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Competitive marketing: A strategic approach
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