Boyd,Harper. (1998). Marketing management: A strategic approach with a global orientation (3.). Irwin / MacGraw Hill.
Čikaški stil citiranjaBoyd,Harper. Marketing Management: A Strategic Approach with a Global Orientation. 3. New York: Irwin / MacGraw Hill, 1998.
MLA način citiranjaBoyd,Harper. Marketing Management: A Strategic Approach with a Global Orientation. 3. Irwin / MacGraw Hill, 1998.
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