Boyd,Harper. (1998). Marketing management: A strategic approach with a global orientation (3.). Irwin / MacGraw Hill.
Chicago Edition CitationBoyd,Harper. Marketing Management: A Strategic Approach with a Global Orientation. 3. New York: Irwin / MacGraw Hill, 1998.
Cita MLABoyd,Harper. Marketing Management: A Strategic Approach with a Global Orientation. 3. Irwin / MacGraw Hill, 1998.
Atenció: Aquestes cites poden no estar 100% correctes.