APA Edition Citation

Boyd,Harper. (1998). Marketing management: A strategic approach with a global orientation (3.). Irwin / MacGraw Hill.

Chicago Edition Citation

Boyd,Harper. Marketing Management: A Strategic Approach with a Global Orientation. 3. New York: Irwin / MacGraw Hill, 1998.

MLA Edition Citation

Boyd,Harper. Marketing Management: A Strategic Approach with a Global Orientation. 3. Irwin / MacGraw Hill, 1998.

Warning: These citations may not always be 100% accurate.