LEADER 01469cam a2200277 i 4500
005 20160322165210.0
008 130815s2013 inua 001 0 eng d
020 |a 9781118739570 
020 |a 9788126545452 
041 |a eng 
082 0 4 |a 658.4/038 
100 1 |a Schmarzo, Bill.  |9 2353 
245 1 0 |a Big data :  |b understanding how data powers big business /  |c Bill Schmarzo. 
300 |a xxiii, 216 pages : 
500 |a Includes index. 
505 0 |a The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action. 
650 0 |a Business intelligence  |x Data processing.  |9 2354 
650 0 |a Big data.  |9 2272 
650 0 |a Business planning  |x Statistical methods.  |9 2355 
650 0 |a Data mining.  |9 169 
856 4 2 |u http://www.loc.gov/catdir/enhancements/fy1503/2013948011-b.html 
856 4 2 |u http://www.loc.gov/catdir/enhancements/fy1503/2013948011-d.html 
856 4 1 |u http://www.loc.gov/catdir/enhancements/fy1503/2013948011-t.html 
942 |c BK  |6 _ 
999 |c 156001  |d 156001 
952 |0 0  |1 0  |4 0  |6 00465BD_SCH  |7 0  |9 204013  |a DCS  |b DCS  |c GEN  |d 2016-03-16  |o 004.65BD SCH  |p MCS05916  |r 2016-03-16  |w 2016-03-16  |y BK