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Data mining techniques : for marketing, sales, and customer relationship management /

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Manylion Llyfryddiaeth
Prif Awdur:	Linoff, Gordon S.
Awduron Eraill:	Berry, Micahel J. A.
Fformat:	Printed Book
Iaith:	English
Cyhoeddwyd:	New Delhi: Wiley India Pub., 2011.
Rhifyn:	3rd ed.
Pynciau:	Data mining. Marketing > Data processing. Business > Data processing.

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