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Data mining techniques : for marketing, sales, and customer relationship management /

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Bibliographic Details
Main Author:	Linoff, Gordon S.
Other Authors:	Berry, Micahel J. A.
Format:	Printed Book
Language:	English
Published:	New Delhi: Wiley India Pub., 2011.
Edition:	3rd ed.
Subjects:	Data mining. Marketing > Data processing. Business > Data processing.

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