Data mining techniques : for marketing, sales, and customer relationship management /

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Detalles Bibliográficos
Autor principal: Linoff, Gordon S.
Otros Autores: Berry, Micahel J. A.
Formato: Printed Book
Lenguaje:English
Publicado: New Delhi: Wiley India Pub., 2011.
Edición:3rd ed.
Materias:
Data mining.
Marketing > Data processing.
Business > Data processing.
Descripción
Notas:Berry's name appears first on the 2nd ed.
Includes index.
Descripción Física:xl, 847 p. :
ISBN:9780470650936 (pbk : alk. paper)
9788126534722

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