Data mining techniques : for marketing, sales, and customer relationship management /

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Bibliographic Details
Main Author: Linoff, Gordon S.
Other Authors: Berry, Micahel J. A.
Format: Printed Book
Language:English
Published: New Delhi: Wiley India Pub., 2011.
Edition:3rd ed.
Subjects:
Data mining.
Marketing > Data processing.
Business > Data processing.
Description
Item Description:Berry's name appears first on the 2nd ed.
Includes index.
Physical Description:xl, 847 p. :
ISBN:9780470650936 (pbk : alk. paper)
9788126534722

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