Kotler, P., & Keller, K. L. (2005). Marketing management. PHI.
Chicago Edition CitationKotler, Philip, i Kevin Lane Keller. Marketing Management. New Delhi: PHI, 2005.
Cita MLAKotler, Philip, i Kevin Lane Keller. Marketing Management. PHI, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.