Kotler, P., & Keller, K. L. (2005). Marketing management. PHI.
Chicago Edition CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. New Delhi: PHI, 2005.
MLA Edition CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. PHI, 2005.
Warning: These citations may not always be 100% accurate.