載入...
Marketing Management: A South Asian Perspective
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text f...
| Main Authors: | , |
|---|---|
| 出版: |
New Delhi
Pearson
2011
|
| 主題: |