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Marketing Management: A South Asian Perspective

The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text f...

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Bibliografische gegevens
Hoofdauteurs: Philip Kotler, Abraham Koshy
Gepubliceerd in: New Delhi Pearson 2011
Onderwerpen: