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Marketing Management: A South Asian Perspective
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text f...
| প্রধান লেখক: | , |
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| প্রকাশিত: |
New Delhi
Pearson
2011
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| বিষয়গুলি: |
| LEADER | 00764nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | |a 9788131716830 | ||
| 082 | |a 658.8 |b KOT | ||
| 100 | |a Philip Kotler | ||
| 100 | |a Abraham Koshy | ||
| 245 | |a Marketing Management: A South Asian Perspective | ||
| 260 | |a New Delhi |b Pearson |c 2011 | ||
| 300 | |a 340p. | ||
| 520 | |a The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples. | ||
| 650 | |a Marketing Management | ||
| 942 | |c BK |6 _ | ||
| 999 | |c 141412 |d 141412 | ||