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Strategic brand management

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書目詳細資料
主要作者:	Keller,Kevin Lane
其他作者:	Parameswaran M.G, Jacob,Issac
格式:	Printed Book
語言:	English
出版:	New Delhi Pearson 2013
版:	3rd ed.
主題:	brand > management management > brand brand > marketing marketing > brand

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