Strategic brand management

Benzer Materyaller

• Strategic Brand Management
  Yazar:: Kevin Lane Keller
  Baskı/Yayın Bilgisi: (2008)
• Brand management /
  Yazar:: Jaya Sharma, .
  Baskı/Yayın Bilgisi: (2009)
• Strategic brand management /
  Yazar:: Keller, Kevin Lane .
  Baskı/Yayın Bilgisi: (1992)
• Strategic brand management: building measures and managing brand equity /
  Yazar:: Keller, Kevin Lane
  Baskı/Yayın Bilgisi: (2011)
• Brand management : co-creating meaningful brands /
  Yazar:: Beverland, Michael
  Baskı/Yayın Bilgisi: (2018)