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Strategic brand management

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Detalhes bibliográficos
Autor principal:	Keller,Kevin Lane
Outros Autores:	Parameswaran M.G, Jacob,Issac
Formato:	Printed Book
Idioma:	English
Publicado em:	New Delhi Pearson 2013
Edição:	3rd ed.
Assuntos:	brand > management management > brand brand > marketing marketing > brand

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