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Strategic brand management

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Bibliografski detalji
Glavni autor:	Keller,Kevin Lane
Daljnji autori:	Parameswaran M.G, Jacob,Issac
Format:	Printed Book
Jezik:	English
Izdano:	New Delhi Pearson 2013
Izdanje:	3rd ed.
Teme:	brand > management management > brand brand > marketing marketing > brand

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