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Strategic brand management

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Detalles Bibliográficos
Autor Principal:	Keller,Kevin Lane
Outros autores:	Parameswaran M.G, Jacob,Issac
Formato:	Printed Book
Idioma:	English
Publicado:	New Delhi Pearson 2013
Edición:	3rd ed.
Subjects:	brand > management management > brand brand > marketing marketing > brand

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